Graphic Design
Pantone Very Peri Poster Design
A minimalist poster design inspired by Pantone’s Color of the Year 2022, Very Peri, combining clean typography, a soft periwinkle background, and a delicate blue branch illustration for a fresh, contemporary look.
Industry :
Creative Agency
Client :
ColorTrend Agency
Project Duration :
2 weeks
Brief :
Problem :
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
Outcome :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Ideating Design Solutions :
The Problem
HMW Statements
Design Solutions
Readability - cluttered layouts overwhelm and hinder the customer focus, creating cognitive strain and driving them away from the website.
How might we reduce cognitive strain on customers and simplify the website design for better legibility.
Choose fonts and sizes that are readable on various devices. Ensuring there is contrast between text and background colours.
Complex navigation - Too many pages, with confusing information architecture. Customers struggle to locate features and get frustrated.
How might we increase customer satisfaction with the site navigation for a better user journey.
Ensure a clear logical categorisation of content, and to utilise intuitive labelling. Search function is good for quick access to specific information.
Insufficient error handling – various broken links scattered throughout the site coding and errors in the interactions.
How might we find and repair the user interface bugs and error messages for better interaction.
Provide informative error messages that clearly explain the problem, and provides contact information for help the customer. Or use a 404 page.
Hi
Let's work together
Drop me a line! I will get back to you asap.
Graphic Design
Pantone Very Peri Poster Design
A minimalist poster design inspired by Pantone’s Color of the Year 2022, Very Peri, combining clean typography, a soft periwinkle background, and a delicate blue branch illustration for a fresh, contemporary look.
Industry :
Creative Agency
Client :
ColorTrend Agency
Project Duration :
2 weeks
Brief :
Problem :
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
Outcome :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Ideating Design Solutions :
The Problem
HMW Statements
Design Solutions
Readability - cluttered layouts overwhelm and hinder the customer focus, creating cognitive strain and driving them away from the website.
How might we reduce cognitive strain on customers and simplify the website design for better legibility.
Choose fonts and sizes that are readable on various devices. Ensuring there is contrast between text and background colours.
Complex navigation - Too many pages, with confusing information architecture. Customers struggle to locate features and get frustrated.
How might we increase customer satisfaction with the site navigation for a better user journey.
Ensure a clear logical categorisation of content, and to utilise intuitive labelling. Search function is good for quick access to specific information.
Insufficient error handling – various broken links scattered throughout the site coding and errors in the interactions.
How might we find and repair the user interface bugs and error messages for better interaction.
Provide informative error messages that clearly explain the problem, and provides contact information for help the customer. Or use a 404 page.
Hi
Let's work together
Drop me a line! I will get back to you asap.
Graphic Design
Pantone Very Peri Poster Design
A minimalist poster design inspired by Pantone’s Color of the Year 2022, Very Peri, combining clean typography, a soft periwinkle background, and a delicate blue branch illustration for a fresh, contemporary look.
Industry :
Creative Agency
Client :
ColorTrend Agency
Project Duration :
2 weeks
Brief :
Problem :
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
Outcome :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Ideating Design Solutions :
The Problem
HMW Statements
Design Solutions
Readability - cluttered layouts overwhelm and hinder the customer focus, creating cognitive strain and driving them away from the website.
How might we reduce cognitive strain on customers and simplify the website design for better legibility.
Choose fonts and sizes that are readable on various devices. Ensuring there is contrast between text and background colours.
Complex navigation - Too many pages, with confusing information architecture. Customers struggle to locate features and get frustrated.
How might we increase customer satisfaction with the site navigation for a better user journey.
Ensure a clear logical categorisation of content, and to utilise intuitive labelling. Search function is good for quick access to specific information.
Insufficient error handling – various broken links scattered throughout the site coding and errors in the interactions.
How might we find and repair the user interface bugs and error messages for better interaction.
Provide informative error messages that clearly explain the problem, and provides contact information for help the customer. Or use a 404 page.
Hi
Let's work together
Drop me a line! I will get back to you asap.